Michigan Engineering Snapchat
Two social media strategists and I worked together to launch the official College of Engineering Snapchat account. I digitized our ideas and we printed promotional stickers that are regularly distributed around campus.
To go a step further, I designed geofilters, which are used to signify the locations of snapchat images. On the backend, I also developed performance tracking methods and maintained engagement data.
My team and I presented our methods at the 2016 CASE conference for higher education professionals.