PRO INSIGHT LOGO
A client reached out looking for a logo to represent his new business. He scouts talented basketball players and makes data available for other scouts and teams to use to make better informed decisions. After preliminary discussions as to his mission, I took key items and incorporated them into the logo. As he is illuminating information that isn’t apparent, and is looking to highlight the heart of the player, those ideas formed the visual cues.
For his website, I advised on font recommendations and content management systems to utilize.